This may be one of the well calculated initiatives from Cassava following Ecocash, the social platform was successfully launched and has since sparked interest from its potential users. Initially, SASAI was referred to as our very own WeChat which a social platform used in China. Here is why we think the social platform has not really got much attention as anticipated.
Cassava is making an effort in trying to market this platform, lot of airtime has been up for grabs for either registering or exploring on SASAI. It doesn’t end there, clients have always been after convenience, using Ecocash on SASAI is something some users will see as a lengthy process. Ussd shortcut for transacting on Ecocash has since become the new tradition as witnessed on almost every point where Ecocash takes place. The Ecocash application could have been the best alternative, but internet restriction to some Econet users have reduced its usage.
At one point after Zimbabwe was restricted from internet, Telegram came to the rescue but it was however dumped after the situation stabilised. That exposure alone was supposed to be a penetration for Telegram in Zimbabwe, Why? telegram really has a good interface which users may actually prefer. Also, unlike WhatsApp, Telegram has channels which can accommodate thousands of people yet WhatsApp have groups which can facilitate 257 participants at most. With all these things mentioned, how many of these features is SASAI offering and not forgetting the fact that despite having all the mentioned services, Telegram has still lost its relevance, well at least in Zimbabwe to be precise.
Maybe SASAI was supposed to be our very own WeChat, but a few things to be outlined first. China is made up of a population of about 1.3 Billion meaning they can easily push traffic on their own social platforms and on top of that, China has banned WhatsApp leaving them with no alternative. Zimbabwe is comprised of about 16 million people with an estimate of about 60% socially active not leaving out the options they have.
However, this maybe be a good platform for Cassava Smartech stakeholders as all their services will be available on one platforms hence providing convenience.